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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>louislynn Journal</title><link>https://www.louislynnco.com/blog/</link><atom:link href="https://www.louislynnco.com/feed.xml" rel="self" type="application/rss+xml"/><description>Plainspoken guides on local SEO, AI search, branding, content, and marketing strategy for business owners.</description><language>en-us</language><item><title>What Is a Fractional CMO? Cost, Scope, and Timing</title><link>https://www.louislynnco.com/blog/what-is-a-fractional-cmo/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/what-is-a-fractional-cmo/</guid><pubDate>Nov 01 2024</pubDate><description>A fractional CMO gives you senior marketing leadership at 10 to 20 hours a month. What one costs, what they own, and how to tell if you need strategy or execution.</description></item><item><title>Local SEO for Small Business: What Moves Rankings</title><link>https://www.louislynnco.com/blog/local-seo-for-small-business/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/local-seo-for-small-business/</guid><pubDate>Mar 29 2025</pubDate><description>The six factors behind most local ranking movement, a realistic month-by-month timeline, and the checklist we run on every new client audit.</description></item><item><title>Local SEO Pricing: What It Costs and What You Get</title><link>https://www.louislynnco.com/blog/local-seo-pricing/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/local-seo-pricing/</guid><pubDate>Jul 30 2026</pubDate><description>Honest local SEO pricing for small businesses: typical monthly ranges, what belongs in each tier, and the pricing models that should make you walk away.</description></item><item><title>How to Rank in AI Search: 11,534 Audited</title><link>https://www.louislynnco.com/blog/how-to-rank-in-ai-search/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/how-to-rank-in-ai-search/</guid><pubDate>Jun 14 2025</pubDate><description>We scored 11,534 South Carolina businesses on AI search readiness. Not one earned an A. What the gap looks like and how to close it before your competitors do.</description></item><item><title>Brand Strategy for Small Business: Positioning</title><link>https://www.louislynnco.com/blog/brand-strategy-for-small-business/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/brand-strategy-for-small-business/</guid><pubDate>Jul 04 2024</pubDate><description>Brand strategy is the work that makes marketing work. How positioning, messaging, and voice get built, plus the five-customer test for whether you have a brand yet.</description></item><item><title>Best Branding Companies in Greenville, SC (2026)</title><link>https://www.louislynnco.com/blog/who-are-the-best-branding-companies-in-greenville-sc/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/who-are-the-best-branding-companies-in-greenville-sc/</guid><pubDate>Jul 07 2025</pubDate><description>An honest look at Greenville, SC branding companies: what separates a strategy firm from a design shop, what engagements cost, and how to choose.</description></item><item><title>Small Business Marketing Strategy: Focus and Spend</title><link>https://www.louislynnco.com/blog/small-business-marketing-strategy/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/small-business-marketing-strategy/</guid><pubDate>May 13 2025</pubDate><description>A practical small business marketing strategy: which channel to start with, what to budget, and the mistakes that waste the most money.</description></item><item><title>AI Content That Ranks: The Editorial Process</title><link>https://www.louislynnco.com/blog/ai-content-that-ranks/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/ai-content-that-ranks/</guid><pubDate>Jan 03 2025</pubDate><description>Most AI content fails because the process starts and ends with the AI. The five-stage editorial workflow we use to produce content that reads like a person wrote it.</description></item><item><title>Do You Actually Own Your Website? How to Check</title><link>https://www.louislynnco.com/blog/do-you-actually-own-your-website/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/do-you-actually-own-your-website/</guid><pubDate>Mar 29 2026</pubDate><description>Many small businesses do not own the website they pay for. How to check who holds your domain, DNS, hosting, and analytics, and what to do if the answer is not you.</description></item><item><title>B2B Buying Signals: Read Them Before Competitors</title><link>https://www.louislynnco.com/blog/b2b-buying-signals/</link><guid isPermaLink="true">https://www.louislynnco.com/blog/b2b-buying-signals/</guid><pubDate>Mar 29 2026</pubDate><description>Your CRM is full of companies that looked like fits once. How signal-based scoring separates accounts worth calling this week from ones that went cold years ago.</description></item></channel></rss>
