10 Quick Video Marketing Wins for Small Businesses
Video marketing is no longer a luxury for small businesses—it’s a must.
With platforms like YouTube, TikTok, and Instagram prioritizing video content, it’s the most engaging and shareable way to connect with your audience.
Think you need pricey gear or a pro team to make it work? Think again.
In this post, we’re breaking down 10 quick video marketing wins you can start using today—all with just your smartphone and some free tools.
These practical tips will help you create videos that grab attention, build trust, and grow your business without breaking the bank.
1. Use Your Smartphone’s Camera in Landscape Mode
Your smartphone is a powerhouse—no fancy camera required. Filming in landscape mode (holding your phone horizontally) gives your videos a polished, professional look that fits perfectly on most screens.
Action Step: Before you hit record, turn your phone sideways.
2. Aim for Videos Under 2 Minutes
People scroll fast, and long videos lose viewers. Keep your content short and punchy—under 2 minutes—to maximize engagement and shares.
Action Step: Outline your key points and practice to stay within the 2-minute mark.
3. Start with a Hook
You’ve got 5 seconds to stop the scroll. Kick off your video with a hook—an eye-catching visual, a surprising fact, or a bold question.
Action Step: Jot down 3-5 hook ideas and pick the one that’ll make viewers pause.
4. Use Natural Light
Great lighting doesn’t cost a dime. Film near a window or outside during daylight for soft, flattering illumination that boosts video quality.
Action Step: Scout the best-lit spot in your space and make it your filming go-to.
5. Edit with Free Tools
Editing doesn’t have to be complex or expensive. Free tools like iMovie (for Apple users) or DaVinci Resolve let you trim clips, add text, and polish your videos easily.
Action Step: Download one, then watch a 30-minute tutorial to get started.
6. Add Captions
A ton of people watch videos on mute, especially on social media. Captions ensure your message still lands—use apps like Kapwing or Rev to add them fast.
Action Step: Upload your next video to Kapwing and generate captions in minutes.
7. Use a Tripod or Stabilizer
Shaky footage screams “amateur.” A cheap tripod or even a DIY stabilizer (think: a water bottle and rubber bands) keeps your videos steady and pro-looking.
Action Step: Grab a budget tripod online or rig up a DIY fix for your next shoot.
8. Try Different Video Formats
Mix it up to find what your audience loves. Experiment with tutorials, product demos, customer testimonials, or behind-the-scenes peeks.
Action Step: Brainstorm 3 video ideas and schedule them over the next month.
9. Optimize for Search
Want your videos to be found? Sprinkle relevant keywords into your titles, descriptions, and tags—think about what your customers might search for.
Action Step: Research 5-10 keywords tied to your business and weave them into your next video’s metadata.
10. Promote on Social Media
Making the video is step one—getting it seen is step two. Share it across Instagram, Facebook, LinkedIn, and beyond, tailoring each post to the platform.
Action Step: After posting your video, craft platform-specific promos and ask followers to share.
Ready to Shine in 2025?
Video marketing doesn’t need to be intimidating or expensive.
These 10 quick wins let you jump in with tools you already have, creating content that helps your small business stand out in 2025.
Start small, experiment, and watch your audience grow. So, grab your smartphone, find some good light, and hit record—your customers are ready to see what you’ve got!
Need a hand with marketing in Greenville, SC or anywhere else? Reach out to the louislynn team today.
