Marketing Audit
Stop Wasting Money on Marketing That Doesn't Work
Free Download: Complete Marketing Audit Framework for Small Business Owners
Here's What Most Business Owners Get Wrong About Marketing
You're probably doing at least one of these
(we see it constantly)
❌ Spending $3,000/month on Facebook ads that generate 2 leads
While your Google Business Profile sits empty, costing you 20+ qualified local leads monthly
❌ Trying every new marketing tactic you read about
Instead of fixing the 2-3 fundamental issues killing your current results
❌ Following advice from marketers who've never owned a business
Who don't understand what it's like when every dollar matters and you can't afford strategies that "should" work
❌ Guessing which marketing activities actually drive revenue
While your competitors systematically dominate the channels that matter most
The Real Problem: You're Flying Blind
Most business owners make marketing decisions based on:
What worked for someone else's completely different business
Advice from agencies that get paid whether you succeed or fail
Gut feelings instead of data
The latest "growth hack" they saw online
The result? You're working harder, spending more, and seeing fewer results.
But here's what we discovered after owning and scaling two SMBs ourselves:
Most marketing problems aren't actually marketing problems.
They're diagnosis problems.
Introducing the Complete SMB Marketing Audit
The same system we use internally to diagnose marketing issues for businesses doing $500K to $25M annually.
This isn't another generic checklist.
It's the exact step-by-step process we've refined over 100+ client engagements to identify:
✅ Which marketing channels are actually worth your time (and which ones are bleeding money)
✅ The 2-3 issues costing you the most customers right now (usually hiding in plain sight)
✅ Exactly where to focus your limited time and budget for maximum ROI
✅ Quick wins that can improve results in 30 days or less (no major overhauls required)
✅ Whether your current marketing spend is optimized (most businesses can cut 30-50% without losing results)
What's Inside the Framework
Section 1: Brand Foundation Audit (15 minutes)
The 3-question test that reveals if your positioning is costing you sales
Why "we do quality work" messaging kills conversions (and what to say instead)
The competitor analysis that shows exactly how to differentiate
Section 2: Digital Presence Reality Check (30 minutes)
The Google Business Profile audit that often uncovers $50K+ in lost local visibility
Website conversion killers most owners never notice
Social media ROI calculator (prepare to be surprised)
Section 3: Lead Generation Deep Dive (45 minutes)
The response time audit that can double your conversion rate
Hidden lead leaks costing you 20-40% of potential customers
Channel performance analysis: where your best customers actually come from
Section 4: Customer Journey Breakdown (30 minutes)
The retention gaps causing customers to buy once and disappear
Referral system audit (most businesses leave 30% of growth on the table here)
Lifetime value optimization opportunities
Section 5: ROI Reality Check (20 minutes)
Marketing spend analysis that shows your true cost per customer
The budget reallocation guide that typically improves results by 40-60%
Campaign performance tracking setup (so you'll never guess again)
Section 6: Implementation Roadmap (30 minutes)
Priority matrix: tackle high-impact, low-effort fixes first
30-60-90 day action plan template
Resource allocation guide for lean teams
Total time investment: 2-3 hours
Typical ROI: $50K-$1.2M+ in additional annual revenue
Real Results from Real Businesses
“Discovered we were invisible on Google Maps listings and had zero review strategy. Fixed both in one week and saw a 60% increase in qualified leads within 30 days. Not to mention a big boost in reviews!”
“The ROI Analysis section was a wake-up call. We were spending $2,000/month on LinkedIn ads that generated 2 “leads”, while our Google Business Profile could have generated 20+ leads for free.”
“Finally, marketing advice from someone who’s actually run a business. Just with the top 3 priorities, we increased our conversion rate from 8% to 15% in 90 days.”
Why This Frameworks Actually Works
Most marketing audits are created by agencies trying to sell you services.
This framework was built by business owners, for business owners.
Here's the difference:
❌ Agency Audits: Designed to make everything look broken so you'll hire them
✅ Our Framework: Shows you exactly what to fix yourself (and when to get help)
❌ Generic Checklists: One-size-fits-all approaches that miss your specific situation
✅ Our Framework: Customizable based on your industry, size, and growth stage
❌ Theory-Based: Created by people who've never had to make payroll
✅ Experience-Based: Refined through owning and scaling actual businesses
Hi, we’re louis and lynn, co-founders of louislynn Consulting.
After a decade helping Fortune 500 companies with their marketing, we thought we knew everything about growing businesses.
Then we started our own company.
Reality hit hard. Everything we'd learned about corporate marketing didn't work when every dollar mattered, when we had to do everything ourselves, and when we couldn't afford to waste money on strategies that "should" work.
So we rebuilt our approach from scratch—testing everything on our own businesses first, keeping only what actually moved the needle.
The result? We've now owned and scaled two SMBs ourselves, and used these exact strategies to help countless other small businesses grow profitably.
Why we created this framework: Because small business owners deserve marketing advice from someone who's actually been in their shoes—not just someone who read about it in a textbook.
About This Framework
Ready to Stop Guessing About Your Marketing?
Download takes 30 seconds. Implementation takes 2-3 hours. Results are immediate.
What Happens After You Download
✅ Immediate Access: Check your email for the download link (arrives in 2 minutes)
✅ Start Small: The Brand Foundation Audit takes just 15 minutes but often reveals the biggest issues
✅ Get Support: Stuck on any section? Email us directly—we respond to every question
✅ Book a Strategy Session: Want help prioritizing your results? We offer free 30-minute calls to review your findings and create an implementation plan
Frequently Asked Questions
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Most checklists are generic and created by people who've never run a business. This framework is based on diagnosing real issues in 100+ actual SMBs, refined by business owners who've been in your shoes.
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2-3 hours total, but you can break it into sections. Many owners start with the 15-minute Brand Foundation Audit and immediately discover major issues.
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Yes. No hidden costs, no required purchases. We believe business owners should have access to strategies that actually work, not just theory from people who've never made payroll.
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Eventually, if we can help you implement the strategies. But the framework gives you everything you need to diagnose and fix most issues yourself. Many businesses see significant results without ever working with us directly.
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Start with Section 1 (Brand Foundation) and Section 2 (Digital Presence). These take 45 minutes combined and typically reveal 70% of the issues.
Stop Wasting Money on Marketing That Doesn't Work
Get the exact framework we used to scale two SMBs and help countless others do the same.
Join 1,000+ business owners who've used this framework to optimize their marketing spend and accelerate growth.
P.S. The #1 mistake we see? Business owners who download frameworks like this but never implement anything. Pick your top 3 priorities and start with the easiest one. You'll see results immediately.
P.P.S. This framework has helped businesses discover they can cut 30-50% of their marketing spend without losing results. What will you discover?