Google Ads & PPC Management

Google Ads management measured in cost per lead.

SEO compounds over months. Google Ads turns on this week. We build and manage search campaigns for small businesses where every dollar is tracked to a call, a form, or a booked job.

Get a free account audit → Pair it with local SEO

How we run it

Management fee only from $1,200/mo, ad spend stays in your account
Call and form tracking wired before the first campaign goes live
Cost per lead reported every month, alongside your organic numbers
You own the account permanently, history and all

Most small business Google Ads accounts quietly waste half the budget.

We audit accounts for a living, and the same pattern shows up almost every time. Broad match keywords pulling in searches you would never bid on. Empty negative keyword lists. Conversion tracking that counts a page view as a lead. A single campaign covering six services in four cities.

The account spends. The dashboard shows clicks. Nobody can tell you what a booked job costs to acquire.

Your agency reports clicks and impressions while your phone stays quiet
Conversion tracking counts form views, thank-you pages, and duplicates as leads
You are bidding on your own brand name and calling it performance
Broad match is spending your budget on searches with zero purchase intent
The account lives inside an agency MCC you have never logged into

Rent the traffic while you build the asset.

Running Google Ads and local SEO as one strategy beats running either alone. This is the split we recommend to most service businesses in their first year.

Google Ads alone

Leads start within days of launch
Every lead carries a media cost, forever
Traffic stops the day the budget stops
Competitors can outbid you at any time
Zero equity built after two years of spend

Ads plus local SEO

Ads cover the pipeline while rankings build
Search term data from ads tells us which pages to write
Cost per lead drops as organic picks up the volume
You keep the rankings after you dial back spend
One report showing paid and organic against the same goal

Ads also answer the hardest question in local SEO: which keywords convert. We take that data straight into your content plan instead of guessing.

Google Ads management for small business, end to end.

Account Audit & Rebuild

We start by finding the waste: search terms, match types, tracking, and structure. You get the audit whether or not you hire us.

Conversion Tracking First

Call tracking, form tracking, and offline conversion import wired before spend starts. A lead means a lead, and the number is auditable.

Campaign Architecture

Tight campaigns by service and geography, exact and phrase match where intent is highest, and a negative list that grows every week.

Landing Pages That Convert

Sending paid traffic to a homepage wastes it. We build or rework the destination page, drawing on the same web design discipline.

Local Service Ads

Where LSA is available for your trade, we set up Google Guaranteed and manage it alongside search so you occupy the top of the page twice.

Monthly Reporting

Spend, leads, cost per lead, and close rate where you can share it. Reported next to your organic numbers so you see the full picture.

Our Google Ads process: four stages to a measurable cost per lead.

Audit & Baseline

We review the existing account, or the market if you are starting fresh: search volume, competitor bids, realistic cost per click, and what a lead is worth to your business. You get a spend recommendation grounded in your margins.

Tracking & Build

Conversion tracking goes in before anything spends. Then campaigns, ad groups, keyword lists, negatives, ad copy written from your positioning, and the landing pages traffic will hit.

Launch & Tighten

The first 30 days are about search terms. We read the report weekly, add negatives, kill what wastes money, and shift budget toward the keywords producing calls. Cost per lead usually falls hardest in this window.

Scale & Hand Off to Organic

Once cost per lead is stable, we scale spend on what works and feed the winning keywords into your local SEO roadmap, so you can eventually rank for the terms you are renting.

Google Ads works best for businesses that need leads before SEO matures.

Service businesses where one job pays for a month of ad spend
Companies with a new website still building organic authority
Trades, home services, legal, medical, and any category where searches carry urgency
Businesses expanding into a new city where their rankings start at zero
Owners running their own Google Ads account who suspect it is leaking money
Companies already investing in local SEO that want coverage while rankings build

Google Ads management FAQs.

What does Google Ads management cost?

Management starts at $1,200 per month and scales with account complexity and spend. Your ad budget is separate and stays in your own Google Ads account, billed by Google directly to your card. We never mark up media.

How much should I spend on ads?

It follows from your margins. If a job is worth $4,000 and you close one in four leads, a $200 lead is excellent. During the audit we work backward from your close rate and job value to a monthly number that makes sense, then start conservatively and scale on evidence.

How fast do Google Ads produce leads?

Campaigns can serve within 24 hours of launch, and most clients see their first leads in the first week. Reaching a stable, efficient cost per lead usually takes 60 to 90 days as the negative keyword list matures and we shift budget toward what converts.

Do I own the Google Ads account?

Yes, and this matters more than people realize. The account is created under your email with your billing. We manage it through access you grant and can revoke. If we part ways, you keep the account, the history, and the machine learning built up inside it.

Should I run ads or invest in SEO?

For most service businesses, both, in that order of urgency. Ads produce leads now and reveal which keywords convert. Local SEO takes six to twelve months but keeps earning after you stop paying. Running them together means the ad data steers the SEO work.

Will you work with our existing Google Ads account?

Usually yes. An account with spend history carries learning worth keeping. We audit it first, and if the structure is salvageable we rebuild inside it. If it is beyond repair we say so and explain the tradeoff before touching anything.

Find out what your cost per lead could be.

Book a free consultation and we will audit your Google Ads account, or model what a campaign would cost in your market if you have never run one.